Sobre este episodio
James sits down with Michel Friou and Manuel Louzada, the winemaker and managing director, respectively, at Viña Almaviva in Chile to discuss the 2019 Epu, which James calls a "beautiful second wine.""One question is, how did you finally decide to do a second wine and why?" James asks Manuel. "It's a very delicious wine.""After 25 years we definitely believed that we already have brand recognition, brand awareness, that Almaviva was already recognized because of the quality of the wine and because of its reputation," Manuel says. "From a business standpoint, the decision was, 'Let's focus on Almaviva ... and then afterward we started again in 2006 [with Epu] ... in basically two markets: Chile and Brazil.'"They also talk about the decision to sell Epu through La Place de Bordeaux, where negociants will redistribute it throughout the world.
